Pengantar proses pengembangan produk baru @ FER Houseware

2023-03-06 15:19

The product development process refers to the entire activity of conceiving and realizing a new product for a company, where the product concept may originate from the market, or from an autonomous innovative workspace, and of course, usually these ideas also include from customers.


New product development usually follows a phased process in which a company conceives a new product idea, then researches, plans, designs, prototypes and tests it, and finally brings it to market.


Our company's typical product development process has the following six steps.


Step 1: Conceptualization: idea generation.

Step 2: Product definition.

Step 3: contouring.

Step 4: Detailed design.

Step 5: Prototype testing.

Step 6: Commercialization.


1. Step 1: Conceptualization

"Idea" is the first step in the new product development process and is the origin of the new product concept. Usually this step is the result of idea screening for a new product and typically involves


Exploring the idea of the product concept.

Business analysis.

Conducting market research.

and exploring its technical and market risks.



2. Step 2: Product Definition

This step conducts concept development and involves refining the definition of the product concept and ensuring that the team truly understands the product idea and customer needs.


3. Step 3: Contouring

The initial outline design allows the development and sales teams to gain a deeper product understanding of the product. 

fruit basket


4. Step 4: Detailed Design

Pada tahap ini, fokusnya adalah pada desain produk, tetapi juga pada penyempurnaan persyaratan dan peningkatan prototipe produk, melalui desain yang detail agar produk lebih sesuai dengan kebutuhan pasar. 

Seperti beberapa Keranjang buah:

storage baskets


5. Langkah 5: Pengujian Prototipe

Pembuat cetakan akan membuat prototipe untuk pengujian sesuai dengan desain, dan departemen pengembangan dan departemen penjualan akan melakukan debugging produk akhir pada tahap komersialisasi sesuai dengan prototipe yang sebenarnya. 

Desain akhir seperti di bawah ini, dan beberapa lainnya keranjang penyimpanan:

fruit basket


6. Langkah 6: Komersialisasi

Produk yang baru dikembangkan maju ke produksi komersial dengan menghadiri pameran atau mengirimkan katalog ke pelanggan untuk pemasaran.


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